With the holidays coming up I figured now would be the perfect time to put together a list of my favorite books that have made the biggest impact on my photography business and life. Every book on this list has real life tactical advice you can start using right away to bring in more clients and elevate your photography game. That being said you will notice not one of these books is about photography. However, you can use the tools, tactics, and rituals in each of these books to elevate your business just as I have. All of these books can be found on Amazon and audible for those who'd rather listen on audio. Just click the links or images and it will take you right to amazon. Let me know if you found this list useful.
Steal Like an Artist by Austin Kleon $9.97 - Creativity
Steal Like an Artist is a short easy ready that will inspire any photographer. This book is all about creativity and how you can be inspired by other artists work without copying their work. Everything is inspired by something. What's important is putting your own spin on it to make it unique to you. This book is a guide with a positive message, graphic look and illustrations, exercises, and examples will put you directly in touch with your creative side.
The Miracle Morning by Hal Elrod $17.96 - Morning Routine
The Miracle Morning is a Must have for every photographer whether they work mornings or not. Every successful entrepreneur has a tried and true morning routine that sets them up for success. Most of us aren't naturally early risers but this book will teach you to love it I promise you that. This book transformed my morning routine. Every once in a while, you read a book that changes the way you look at life. But it is so rare to find a book that changes the way you live your life. The Miracle Morning does both. This Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) is a MUST.
The Compound Effect by Darren Hardy $12.43 - Eradicating bad habits
As a photographer and entrepreneur you face small decisions all day every day that will put you on 1 of 2 paths. One that gets you closer to your goals or one that gets you further away. The thing about small decisions is that it's easy to make the wrong decision in the moment because we aren't thinking about the big picture and how these decisions will impact our goals down the road. This book transformed the way I look at decision making.
No gimmicks. No Bullshit. No Magic pill. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. This is one of my favorite books of all time!
The Entrepreneur's Blueprint to Massive Success by Peter Voogd $12.99 - A bit of everything
No BS, No fluff, No Academic Theories, and No Sugar Coating. Just real world, tactical, hard core strategies from being in the trenches. I have probably read this book 10 times. I love it because it takes the best parts of so many different self help books and crams them into one book. This is a must have for any photographer!
Living with a SEAL by Jesse Itzler $14.95 - Motivation to never Quit
If I had 2 words to describe this book it would be MOTIVATING & HILARIOUS. The tone of the book is like this: imagine being at a bar with a person that seems really interesting; you don't know them, but you feel like they have some cool things to say. So, you listen. This book motivated the shit out of me to grow, push harder when I think I'm done and to do more through humor and stories without getting preachy. Don't be fooled, yes this book can be extremely motivating in the gym but I have found it to be just as motivating when it comes to photography. There will be times when you want to give up photography that I can promise you. It's one of the hardest industries to be successful in but this book will motivate you to hold the line and keep going.
The Power of Now by Eckhart Tolle $12.99 - Being Present
As photographers I think it's crucial we don't lose sight of the moment we are capturing. On a shoot it's so easy to always be thinking about whats next. It's so easy to look back at past photos and criticize our work. It's so easy to get caught up on finding clients and future projects that we forget to appreciate the moment. It's our job to capture special moments. Being present is the best way we can achieve that. The message in this book is simple yet trans-formative: living in the now is the truest path to happiness and enlightenment. It wasn't till I read this book that I understood the power of focusing on my current situation and letting go of the past or expectations of the future. They don't matter, all we have is right now.
Tools of Titans by Tim Ferriss $14.88 - Tactics, Routines, & Habits from Billionaires
This book contains the tools, tactics, routines, and habits of billionaires, icons, and world-class performers you won’t find anywhere else.
What makes the book different from most is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis? You get the idea. What most photographers don't understand is that you can learn life and business altering tactics from world-class performers in a range of industries outside our own.
#AskGaryVee by Gary Vaynerchuk $14.95 - Social Media Tactics
Look, if you're a photographer trying to make money with photography you need this book. End of story. I own all of Gary Vees books and they are all great but this one has the most applicable information for you to consume and use right away. 95% of my clients come from Facebook and Instagram (without adds) and that's because I use the information I learned in this book to slay the social media game.
#AskGaryVee features the most useful and interesting questions Gary has addressed on his popular Youtube channel. Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy-and even buying wine. Buy this book, then buy his others.
The One Thing by Gary Keller $15.99 - Time Management & Goal Setting
"What is the ONE Thing today I could do that by doing it would make everything else easier or unnecessary?" This is the foundation of The one thing. Time blocking (time management), setting goals, making priorities, and letting go of the time wasters in our life/business are all reasons you need this book. The one thing is actionable and easy to read. It's a game changer for any photographer that wastes crucial time every day doing meaningless tasks. News flash, that's all of us.
Lance is a well known published Portland based Portrait photographer.