7 Tips for a viral Cosplay photo.
I wanted to put together a short list of what I find to be the most important elements in making a viral photo. This might surprise you but it's not an expensive camera, nor is it bulky expensive lighting equipment. Do you need access to a studio or years of experience with Photoshop? Nope. The 7 elements below are all you need for a viral photo. However going viral is never guaranteed, but if you hit all these points and a little bit of luck your odds will go WAY up. As seen below I've had multiple photo shoots go viral and my work has been featured on both local and international news outlets more than once. If you like what you see below find more of my work on Instagram HERE
1. Location
I'm a huge advocate of shooting on location rather than doing composites. (cutting out the background and replacing it with something else in Photoshop) The more you can get in camera the less work you have to do in post. Just my personal preference. This will require location scouting. My favorite tool for this is hashtags on Instagram or searching by location. Choosing a location that fits the theme is crucial. As an example above I knew I'd be shooting a fairy theme so I knew a forest made more traditional sense than urban. So when location scouting for the perfect forest scene I found a park close by that had a huge mushroom big enough to walk inside. I knew this would save me a ton of Photoshop and with the right perspective would make my model seem smaller which is what you want for a fairy theme. Model: @Lexylovestruck
2. Wardrobe
Obviously when shooting Cosplay the outfit will be the biggest factor in making a banger photo. When searching for cosplayers to collaborate with I always look for screen accurate costumes. You probably don't have the money to go buy an outfit for thousands of dollars for the right model to wear. So search Instagram & local cosplay groups on Facebook to find the perfect cosplayers in your area that already have the outfits. They put in a lot of money and time to make beautiful costumes for Comic-con. They just need YOU to help bring that costume to life. Model: @hoptownspidey
3. Makeup
When it comes to cosplay, especially horror cosplay nothing can ruin a good photo faster than bad makeup. If you don't use a professional makeup artist especially when using prosthetics a terrifying horror cosplay can turn cheesy as hell real quick. The difference between Hollywood quality horror and a family friendly haunted house is the makeup so choose a cosplayer who is a skilled MUA or find a local SFX MUA to team up with. My MUA for the photo above is the very talented @taelorfx Model: @starbar_1
4. Props
Props are a key element to any great cosplay. Usually the cosplayer will have props they've made to go with their costume but in the case they haven't you can search Instagram for a prop maker and have one made. That's what I did for the axe and helmet seen above. I was lucky enough to find a very talented local prop maker @dragonbornjedi and as you can see above if you took away the axe and helmet the photo wouldn't be as compelling. Makeup by @taelorfx Model: @ThePDXViking
5. Story
If you want a photo to go viral cosplay or not there needs to be a compelling story. The story doesn't need to be obvious but there needs to be enough emotion and information in the photo for the viewer to make up their own story. In the photo above I have a beautiful mermaid who's conveying so much emotion in her face, that alone makes the viewer ask why. Why is she so sad? Now add some wind, rain, sparks, and a pirate ship in the distance and you've got a story. What's the story? That's up to the viewer. Whether it's sadness, happiness, or straight up horror make sure your viewer feels something. Model: @LittyLeRouge
6. Most importantly: Casting!
This is the most underrated key to a successful cosplay photo. If I'm searching for a model for a particular character I put out a casting call on social media and try to find a person that looks most like the character. When I wanted to recreate the Pulp Fiction movie poster I knew I wanted someone with the same build and facial structure as Uma Thurman. So look for certain characteristics in the character you'd like to shoot and find someone who matches for the best success. Model: @1wonderbug
7. Engage with your Audience
No matter how good the photo is you can't just post it and hope for the best. You need to actively engage with your audience. It's as simple as thanking everyone who comments and or shares your post. Not only does this show appreciation to your fans but also keeps your post at the top of the feed. I see photographers with smaller followings fail miserably at this and they wonder why they don't see engagement or growth. Not engaging with your fans shows them you only care about yourself. TAKE THE TIME to show them you appreciate them!
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Author Lance Reis
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