With all of us stuck at home practicing social distancing there is no better time than now to improve our skills as photographers and get inspired. In this article I will share some of my favorite free resources I use to improve my skills not only as a photographer but as a business owner. In this article I recommend videos, podcasts, books, websites and more. All free resources to help you improve your photography and business and maybe even get inspired.
Let's start with the best. My favorite photographer/videographer has to be Peter McKinnon and considering he has 4.5 million subscribers on youtube it's safe to say I'm not the only one. His videos are not only informative but funny and entertaining, plus his videos are full of movie quality cinematography. He's just that good. I follow him for inspiration and general knowledge on portraits, landscape, product photography, and video.
Evan Ranft is another great photographer with great video tutorials. I follow him for inspiration and general knowledge on Portraits and Street Photography. He's one of my favorite street photographers out of Atlanta, GA. His color grading is top notch and has a cinematic Neo-noir feeling to his work
Sorelle Amore is the Queen of self portraits. Her outgoing bubbly personality, amazing accent, beautiful locations, and skills in front and behind the camera always make for a great video. Sorelle is a must follow for photographers and models alike. Because she only takes photos of her self she has great insight on posing as well as photography. She's also constantly traveling to beautiful places so add her channel to your list of location scouting tools.
These next 2 guys I follow for 3 reasons. Portraits, Travel, and Cars. Chris Hau and Alen Palander have some of the best portrait photography, car photography, and travel photography you will find. These 2 guys are extremely talented and offer free advice on their channels as well as stunning video. Get inspired by these 2.
Sean Tucker is a legendary street photographer. Sean offers great information on his youtube channel on street photography, editing, and portraits. You wont want to miss his content.
Now this one is more of a marketing expert not so much photography. That being said everything I've learned about social media marketing I've learned from Gary Vaynerchuk. If you haven't heard of him you must be living under a rock because everyone I know follows him for marketing advice and day to day inspiration. I love his "I don't give a fuck what you think" attitude.
The Beginner Photography Podcast is a free weekly podcast hosted by wedding photographer Raymond Hatfield who interviews professional photographers of all genres who share what they wish they knew when they got started so you can grow your photography skills faster! I don't shoot weddings often but still take something away from every episode. Don't let the name fool you, this is no podcast just for beginners. Even seasoned photographers can gain insight from this podcast.
Level-up your photography with the Master Photography Podcast. No matter your needs or experience level, one of their shows on their network is going to feed your passion for photography and help you to master your craft. So much great information on their multiple shows.
Six Figure Photography is hosted by the award winning international wedding photographer Ben Hartley. Abundance comes from understanding your own self-worth and providing value to everyone you encounter. Six Figure Photography exists to inspire, empower & challenge photographers towards creating a life of abundance not just in profits, but in creativity and relationships. Ben does this through his weekly podcast, online training, and hands-on workshops. I've listened to almost everyone of his podcasts and learned something new with every episode.
Jenna Martin, from Billings, Montana hosts the podcast Creative Chaos. This podcast is perfect for the oddballs and misfits of the world trying to turn their creative passions into legitimate careers. They discuss everything about creative professions; both the artistic side AND the business side. You'll learn how to produce your very best work on a consistent basis, how to grow your social media following, how to create passive income streams, and how to streamline you're dream business. Also checkout their DD ("Deep Dive") episodes where their guests go far more in-depth into various artistic careers.
I listen to this one for marketing and daily inspiration not photography although the tips and tactics I learned from this podcast has improved my photography business. On his global top 100 iTunes podcast The GaryVee Audio Experience, you’ll hear episodes of Garys favorite series called the #AskGaryVee Show, a mix of his best highlights from his DAILYVEE documentary video series, keynote speeches on marketing and business, interviews, fireside chats, and any of his new and current thoughts that he records specifically for this audio experience!
Tools of Titans by Tim Ferriss $14.88 - Tactics, Routines, & Habits from Billionaires
This book contains the tools, tactics, routines, and habits of billionaires, icons, and world-class performers you won’t find anywhere else.
What makes the book different from most is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis? You get the idea. What most photographers don't understand is that you can learn life and business altering tactics from world-class performers in a range of industries outside our own.
#AskGaryVee by Gary Vaynerchuk $14.95 - Social Media Tactics
Look, if you're a photographer trying to make money with photography you need this book. End of story. I own all of Gary Vees books and they are all great but this one has the most applicable information for you to consume and use right away. 95% of my clients come from Facebook and Instagram (without adds) and that's because I use the information I learned in this book to slay the social media game.
#AskGaryVee features the most useful and interesting questions Gary has addressed on his popular Youtube channel. Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy-and even buying wine. Buy this book, then buy his others.
For more book recommendations checkout my article 9 Books Every photographer needs to be more successful. Of course books aren't free but you can find these at the library to rent for free :)
15 Free Lightroom Presets
Are you struggling to find a way to edit your photographs with a professional touch? Are you having a difficult time choosing between Adobe Photoshop and Lightroom to edit your photographs?
In order to make it easier, PhotoWhoa is giving you various options to enhance your photographs. There is no need to choose between the two as they offer creative and professional presets for Lightroom and various actions for Photoshop.
These presets are compatible with both Lightroom and Adobe Photoshop and are used by many photographers across the globe as they help to make the workflow easy while ensuring that the editing process is enjoyable as well.
They are an excellent tool used by not only professional photographers but also amateur ones.
In these, Lightroom presets offered by BeArt-Presets, various photo editing tools have been combined to create high-quality pictures. When it comes to adjusting the tone of photographs along with setting the appropriate exposure of a picture. These offer various combinations of editing features to create high-quality photographs that have a professional touch.
Free (Royalty free) Images on Unsplash
Unsplash is a platform powered by an amazing community that has gifted hundreds of thousands of their own photos to fuel creativity around the world. So sign up for free, or don’t. Either way, you’ve got access to over a million photos under the Unsplash license—which makes them free to do-whatever-you-want with. This site is great because the photos are so much better quality than boring standard stock photos. And they are all free to use however you like! :)
Build a Free Website with Weebly
When I built my first website I had no money so I did it for free with Weebly. With Weebly you get access to customizable webpage designs and useful tools to build your website and grow your photography business. Easily build a free website to help you get discovered and grow your customer base in style. It's never been easier to start your own website with no knowledge of webdesign. This is a great way to start that blog you've been talking about.
Free Photoshop Alternative
Gimp is a free, open-source alternative to Photoshop that's been around for many years, GIMP stands for GNU Image Manipulation Program. Today it's available in versions for Linux, Windows and Mac.
GIMP offers a wide toolset, similar to Photoshop in many ways, and is a great option if you're looking for a no-cost image editor. The interface differs somewhat from Photoshop, but a version of GIMP is available that mimics Adobe's look and feel, making it easier to migrate over if you're ditching Photoshop.
The full suite of tools is everything you're accustomed to, including painting tools, colour correction, cloning, selection, and enhancement. The team that oversees development has worked hard to ensure compatibility too, so you'll be able to work with all the popular file formats without any trouble at all. You'll also find a very capable file manager built in, along similar lines to Adobe's Bridge.
Overall, this is a great option whether you've either got a limited budget, or want to move away from Photoshop for other reasons.
Free Overlays & PNGS with DeviantArt
DeviantArt is the world's largest online social community for artists and art enthusiasts, allowing people to connect through the creation and sharing of art. This site is great for any digital artists who use Photoshop alot. Need an object with a transparent background or an overlay of smoke, fire, magic, rain, snow, etc? You can find it all on DeviantArt for free.
The point is, we’ve never lived in a time where we have so many free resources at our fingertips to help us elevate our skills and business. I hope these resources helped and if you have anything to add please do so in the comments below.
In this article I will be breaking down ways you can survive this downtime that we have all suddenly been hit with as entrepreneurs. Although I will be focusing on photography many of these tips on leveraging downtime can be applied to any industry.
I don’t know about my fellow photographers and business owners but I for one have had all my clients over the next two months cancel thanks to this virus going around. So now what? No money coming in, what do we do? How in the world do we turn this nightmare into a positive? How can we come out of this off time more valuable than we were before.
Times are tough and they are likely to get tougher. Let’s be honest with ourselves, the reason we have found ourselves without work currently is out of our control so let’s focus on what is in our control. Make sure to connect with me on Instagram HERE
Learn something new
What better time than now to learn something new. Maybe something you’ve wanted to learn but never had the time to, like landscape photography, street photography, or wildlife photography. Maybe learn a new language, or how to meditate, or how to cook, or how to play an instrument.
Learning a new skill can make a dramatic impact on your business. By learning how to be a better writer I’ve been able to write these articles that has not only helped my audience but made a dramatic increase in traffic to my website.
I’ve always wanted to learn street photography so now that I have all this free time I can go learn and still keep a good distance from people.
These days you can learn almost anything at the tip of a finger via YouTube for free without ever leaving your house. We all have things that we would love to learn but never make a priority due to lack of time so why not now?
Work on Improvement
Much like learning a new skill, improving on the skills we already have tends to get pushed aside because we are so busy. Work on improving your posing skills, or your lighting skills, or hell just the basics of photography. Maybe brush up on your cosplay photography skills or editing.
For example, I am a portrait photographer but I also love wildlife photography, I just never get to do it. Unfortunately because taking photos of birds doesn’t bring in the bacon I never take the time to improve my wildlife photography. Now with all this talk of social distancing, now is the perfect time to shoot the birds.
Fine Tune Your Website
It’s not sexy, it’s not fun, but making sure your website is up-to-date, user-friendly, and eye-catching makes a world of difference. If you don’t already have a website it’s never been easier to make one with sites like square space or Weebly.
If you already have a website, when is the last time you updated your portfolio or your homepage or your Seo? I recently took a hard look at my website that I hadn’t touched in many months and found it was in need of a huge facelift.
As photographers it is so easy for us to just upload all of our work on social media and forget about a website but having a website is crucial if you want to look professional and reach those higher paying clients.
Update Your Logo
I can’t tell you how many photographers I know who don’t even have a logo. Without a logo you have no brand identity. Think of your favorite brand right now and I guarantee you their logo is the first thing you think of. Brand identity starts with a logo and you might already have one but when is the last time it was updated? could it use a facelift? Is it in line with your current brand? If not now is the perfect time. If you want to save money you can always use Adobe illustrator to create one yourself for free or ask your cousin who's in college for graphic design otherwise I suggest using a professional service like Kickass Designs but hey I could be biased ;)
Work on Marketing
What’s the point of having a website if no one can find it? How are you driving traffic to your website? That’s where marketing comes in, this can be done via social media or SEO or paid ads.
My favorite method of marketing my brand is with social media. Of course I like it because it’s free but also because it gives me the opportunity to really get to know my audience.
If you aren’t leveraging platforms like Instagram or Facebook or YouTube you are missing out on massive amounts of opportunity. Unless you’re selling tombstones this is where all your potential clients are so why not take advantage of these free platforms and get in front of those people.
In an age where we day trade attention you should be posting fresh content every day to drive traffic to your site or social media platforms. If you have been slacking on the content creation now is the perfect time to make enough content to last you the rest of the year.
Go Location Scouting
As I’ve mentioned in past articles, location scouting is imperative if you want to stand out among the sea of photographers in your town. Offer your clients epic locations that other photographers don’t know about. Location scouting is the best way to do this but it is time consuming and often last on the list of things to do. So now is the perfect time to walk around your neighborhood and find some great spots or drive around town or out in the country with no destination in mind. Just pin the spots you want to come back to you on Google maps and you're all set.
In this day and age if you’re not offering video you will start losing clients to those that do. Plain and simple. Everyone wants video these days. This might just be one of the most beneficial skills you can learn while on this time off to make yourself more valuable when all of this blows over.
I learned this the hard way. I had a photo shoot go viral and articles about it were shared on numerous news outlets. However I was contacted by numerous brands that had the potential to take that shoot to a whole other level but were uninterested when they found out I had no video of the photo shoot. The accounts that wanted to share my work until they found out I didn’t have video had massive audiences. I missed a huge opportunity on that one.
I know a lot of photographers outsource their retouching because many photographers hate the editing process. However, taking this time to really master the skill of retouching Will make you a far more valuable photographer when all of this blows over and it will save you money in the long term if you’re not paying to outsource the work.
As photographers we all have a list of personal projects that we’ve been meaning to shoot. Maybe it’s collaborating with a local designer or makeup artist or model. Our personal projects are so important for us to really show our creativity and passion. So contact that friend you’ve been meaning to collaborate with and set a date. It will be a great opportunity for both of you to take your mind off this nightmare. With no paid clients coming in now is the time for all those free projects with friends.
Accounting and Bookkeeping
Oh hey my least favorite thing to do. Blech.. Taxes and bookkeeping are always the last thing on my list but making sure you stay on top of your taxes is absolutely crucial. Have you been putting it off this year? If so, now is the perfect time to sit down and get organized with either Quick books or with an accountant. I am awful at taxes so I leave that up to my accountant at Serenity Tax & Accounting.
Define your perfect Client
If you haven’t done this by now you really should take the time to define your perfect client, what is their age range, are they male or female, are they married or single, what does their income look like, where are they located, what are they interested in, do they have children, what social media platforms are they using etc.
Once you have defined your perfect client see if that’s in line with your current clientele, if not make the necessary adjustments. You can use your Google analytics from your website or Instagram analytics to find your current client demographic.
Look, if you’re an entrepreneur then I know you work your ass off. So take this time to rest and get inspired. Re-ignite that flame. Take it easy and watch some movies, search Instagram and Pinterest for inspiration. As business owners we never take the time to rest so take this opportunity to relax and reflect on why you chose to do what you do in the first place. If you have anything to add to this list I'd love to hear it in the comments below. We can all use more ideas right now.
Someone asked me the other day how I avoid burning out when I photograph people almost daily. I should start by saying I'm an introvert and I'm pretty vocal about that on social media. For all you extroverts out there FYI, Introverts, by definition, expend energy when they’re around other people. We recharge our energy by being alone, doing solitary activities like reading, watching Netflix, meditating, spending time in nature, and in my case editing photos at home.
You could say I run a higher risk of burnout from too much social interaction as I am an introverted photographer and I work with a lot of people. In this article I'll explain how I shoot almost every day and don’t burnout. Make sure to connect with me on Instagram HERE
I Guard my schedule fiercely
Anything that involves interaction with people, like client meetings, photo sessions, and networking events all drain my energy. Don't get me wrong, I love photography and everything that comes with it but I can feel very low on energy at the end of these social activities.
I’m very careful that I don’t force myself into a schedule with too many social activities and not enough recharge time. I like to alternate photo sessions or meetings with plenty of down time. This is where time blocking really comes in handy and I learned this strategy in the Book The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results.
I find it necessary to give myself permission to rest and recharge even though it can be hard sometimes.
I Prepare Mentally & Physically
By preparing in advance for photo sessions and meetings etc, I allow myself time to become mentally engaged in what I’m doing. I have to be ready and prepared to shoot so I don’t feel put on the spot or unprepared.
I also find it helpful to prepare physically. For example, by cleaning my gear, charging my batteries, and packing my bags the day before a shoot, to keep myself from scrambling at the last minute, and having to worry that I forgot something.
Another way I like to prepare is finding photos on Pinterest or Instagram the day before that I can show my client on the day of shooting for posing ideas based on what we are photographing, Fashion, lifestyle, portraits, etc.
Practice, Practice, Practice
In order for me to instruct my models confidently, I need to practice my favorite poses until I’ve mastered them.
My clients take their cues from me. Not all my clients are professional models working for an agency, so by practicing ahead of time I’m able to feel confident and secure in my directions which allows for less anxiety during a shoot. You don't have to be a high energy outgoing extrovert to be a successful photographer. If you’re a soft spoken introvert like myself I would suggest using pictures like I mentioned above as examples to have your clients mimic the pose.
I Rest and Recharge
As I mentioned above, as an introvert I have to set aside time for rest and relaxation. This could be meditation, reading, Netflix, Location Scouting, walking outside, hiking, playing with my dog, a good workout, or going to a movie.
I know how hard it is to stop working when there’s a mountain more that could be done. It’s so easy to say, “I can read when I’m done. I’ll just edit one more picture.” Which turns into 2 then 4 then 10 and before you know it hours have passed. So I HAVE to time block to get it in.
The truth is there will ALWAYS be something else you could do. If you don’t take time out for yourself, you’ll burn out, resent your business, and quit. And if you don’t quit you sure as hell won’t thrive in your business so give yourself permission to rest and recharge, so that you can continue to serve your clients and serve your business like a Rockstar.
If you’re an introvert like me, chances are you’re even more prone to burnout than others. It’s just a fact of life. Especially at the end of a long, intensely busy day or week or month of shooting. But take it from me, you CAN avoid the burn!
Hope these tips help. And if you have any to add please do in the comments below 🙏😀
GEAR 👏🏻DOESN'T 👏🏻 MATTER (When you start out)
Honestly, you do not need an expensive camera, fancy lighting, or an outrageous lens to get started. The key is just starting. Everyone has a cellphone with a camera on it. You have the tools you need right in your pocket.
Some of the best creators on Instagram right now only use their iPhones. And as they say “The best camera you have is the one you have on you” I once had to use my cell phone for a real estate gig because my camera lens wasn’t wide enough for some shots and the client didn’t even notice.
Don’t believe me? Checkout these 5 random Mobile Photographers who are killing it right now.
The gear you use doesn’t matter when you start out. It's about the story, the creativity, the composition, and the emotions behind the photo. What’s most important is just start. I shot with a cellphone for years before I got my first camera.
Plus, if you don't teach yourself the principles and techniques of photography, it won't matter if you have a nice camera, because your photos will look like garbage. One of my most popular photos (The Pittock Mansion) was taken on my cell phone because that’s the only camera I had on me at the time.
Professional photographer Sephi Bergerson shot an entire wedding on his iPhone 6s Plus and were the results as good as they would have been with a camera? No. But were the bride and groom happy? Yes. Did he get paid? Yes. and that's all that matters. Making your clients happy
Same can be said for video. In fact did you know the Award-winning director Steven Soderbergh made his latest film Unsane using an iPhone 7 Plus, and the accolades the film has received suggest it was worth the risk. Did you know Lady Gaga‘s music video Stupid Love was shot on an iPhone 11 pro as well as Selena Gomez's Lose you to Love me video? And check out this epic snowball fight filmed by the great John Wick Director David Leitch on an iPhone 11 pro.
Now before you show this to a gear head and they lose their mind over the thought of someone using a cellphone for business keep in mind I'm only suggesting starting with a cell phone and upgrading when you're ready. There is no dispute, a camera lens will always take Higher Quality images than a cellphone. i.e. more pixels. and a cellphone will never give you that great depth of field you can get with a camera.
Say it with me:
Do you agree?
With over 1 billion monthly users you would be a fool not to leverage Instagram to promote your brand in 2020. Unfortunately it’s a lot harder to grow a following than it used to be and it’s far more competitive but with the strategies and tips I give you in this article you will see growth in no time.
In this article I lay out the blueprint to gaining new followers organically without spending money in 10 steps. These are easy actionable steps anyone can take to grow their Instagram following.
Grow your Instagram Following Tip #1: Create Memes That Resonate with Your Audience
If there's one thing you can't go a day without seeing on social media it's a meme. Meme's are popular right now, like, really popular. Probably why Instagram accounts like fuckjerry & mytherapistsays built their brand around memes. They have both massed over 4 million followers thanks to memes. Brands are starting to realize the power of witty Instagram memes, especially when it comes to building brand identity, driving product interest, and gaining more Instagram followers.
Memes will typically have some kind of cultural relevance, they’re often clever or funny, and they typically feature a combination of text and imagery (this can be a photo, a GIF, or even a video).
Take for example my meme on models choosing what to wear. It got 49 shares, 25 saves with a reach of 6,146 and 57 profile visits. These are the insights that matter. and they are better than most of the photos I post. Don't worry about likes as Instagram is taking those away soon anyways. Likes and comments don't convert to new followers. Shares, Reach, and Profile visits do.
Like my meme above your goal should be to generate a meme that is relatable to you audience, funny, and on brand. For example, my audience is mainly models, photographers, cosplayers, and anyone who loves photography. So any meme related to those 4 things will be relatable and preform alot better than if I posted a random meme about car owners or video games. All you need is a meme generator to get started. The App I use is Meme generator shown below.
Grow your Instagram following tip #2: Collaborate With Kickass Brands
The power of collaborating with like-minded and complementary brands is undeniable and will introduce your brand to a completely new and hopefully engaged audience you may have never reached on your own.
When another Instagram user discovers you through a collaboration you’ve done they are more likely to crush that follow button because odds are if they found you from a collaboration they are the demographic you’re looking for.
Collaborations with complementary brands will double your organic reach and are 25 times less expensive than digital advertising! Just make sure that your collaboration is mutually beneficial and both your audiences will benefit from your collaboration.
On brand collaborations for example: Because I shoot alot of fashion it makes sense that I would collab with influencers, models, designers, and makeup artists because their audience will be similar to mine and thus mutually beneficial. 7 things I look for in a collaboration (meaning not paid). What's their following like? Whats their engagement like? Will their audience connect with my work? Will mine connect with theirs? Do we have similar values? What kind of connections do they have? How skilled are they? I try to find people and brands that have a similar or bigger following than me but will collab with someone with little to no following if they are incredibly talented. The 7 things I look for are important. If you're just collabing with anyone and everyone with no intention you will fail in your industry, miserably.
So how do you find people and brands to collab with? Do your research, join local facebook groups related to your industry like Portland Models. Search local hashtags like #portlandmodel or #portlanddesigner or portlandMUA
Grow your Instagram Following Tip #3: Promote Your Instagram Content on Other Platforms
This might be one of my favorite tips on the list. If you want to grow your Instagram following you should really promote your page outside of the Instagram app. I have gained a majority of my following this way. Promote your Instagram page on your website, email, Twitter, Facebook, YouTube, Pinterest, and Tiktok.
My favorite platform to cross promote my Instagram content is Facebook groups. For example, I joined the Halloween 24/7 Facebook group because there is a big audience there who will most likely like my horror cosplay content. So when I post in that group I always link to my Instagram account to see more. I do this in multiple groups and every time I do I notice new followers who came from that post on Facebook.
Grow your Instagram Following Tip #4: Get in front of the Camera More
Don’t forget social media is still social and your followers want to see the person or people behind the brand. It’s extremely important to make your account as relatable and personable as possible not to mention photos with faces get 38% more likes on Instagram.
People want to know who is behind the brand just as much as your business and products. If you have a team why not have them post and share content about the business from their personal pages. You never know, your employees followers may have an interest in your brand and people love behind the scenes content.
Grow your Instagram Following Tip #5: Post more Videos
In 2014 the future of social media content was video well the future is now. Every brand is now creating video content for Tiktok, Youtube, IGTV and their feed to drive business because that’s what people want to see. Video has by far become the most popular form of content in 2020. IGTV is a great place to post your video content and behind the scenes. And if your video appears on the explorer page they appear four times larger than photos. Video content isn’t going anywhere so if you really want to start growing your audience you must start incorporating more video content into your social media strategy.
Grow your Instagram Following Tip #6: Use Instagram Stories
Instagram stories are a great place to interact with your audience. Post things that don't need to be in your feed like a new post, behind the scenes, polls, quiz's, shout outs, tips, funny memes, everyday life, and questions.
Give people a reason to follow you besides your work by posting more personal and fun daily content on your story. As far as photos go keep your feed business and your story personal. I'm also told that Instagram shows your feed to more people if people are interacting with your stories.
Grow your Instagram Following Tip #7: Post long captions or multiple photos at once.
The Instagram algorithm knows how long people are looking at your post. A post will be more successful the more time people spend on your post. If everyone is scrolling right past it you wont get much engagement or reach. Long meaningful or entertaining captions do better than short and sweet ones. And posts with multiple photos seem to preform better than one photo.
Grow your Instagram Following Tip #8: Check your Insights!
How do you expect to find out what's working and what's not without data? The only way to get that data is through insights and the only way to get insights is by making sure your Instagram profile is set to Business or Creator. To check and or switch your profile open Instagram and go to your profile, then click the top right 3 bars, then click settings, then click account, and at the bottom you'll see your options to switch your account to Business, Personal, or Creator. Once you see your insights you can see your followers age, gender, location, and most popular time of day your audience is online. Most importantly you can see what posts were shared, saved, and commented on the most as well as the reach of each post. This information will tell you what your audience is connecting with.
Grow your Instagram Following Tip #9: Use Hashtags!
Potential clients are using hashtags to search for what you have to offer. This is how they find you. For example someone might be looking for a local MUA for their wedding so they might search #OrlandoMUA. The key with hashtags is to use quality over quantity. Instagram allows 30 hashtags but I have been told posts preform better with 9. but however many you use make sure they aren't all too popular. When choosing a hashtag Instagram tells you how many people are using that tag. Try choosing 4 relevant hashtags below 100K and 4 between 100K-500K and 2 Super relevant hashtags like #PortlandWeddingPhotographer or #PDXphotographer. I've had multiple people find me and follow me from searching #Portlandphotographer.
2 Apps I use for every post is Focalmark to find relevant hashtags and IG LineBreak for clean spacing between paragraphs.
Grow your Instagram Following Tip #10: Always Comment Back
I’ll never understand why brands with under 20,000 followers don’t comment back. If you’re getting under 100 comments on a post you can make the time to comment back to your community. I understand if you have 1 million followers being overwhelmed and not being able to comment back but for most of you this won’t be the case. Your fans notice if you never comment back and before you know it they will stop commenting altogether.
Show your fans you appreciate them by at least saying thank you to each comment. Don’t forget you wouldn’t be anywhere without them. And go a step further by interacting with them on their posts. It is called social media for a reason, you can’t succeed without being social. If you have to time block 30 minutes each day just to make sure you are interacting with your community I promise in the end it will be worth it.
Grow your Instagram Following Tip #11: Bonus tip, Stop buying followers.
Buying followers and joining engagement groups and Instagram pods is the quickest way to be shadow band or even having your account disabled. All of these things are against Instagram rules and guidelines but more importantly they just don’t work.
It’s blatantly obvious when someone has purchased followers, I see it all the time. 100,000 followers with little to no engagement on each post makes your account worthless. You’re not fooling anyone and it’s not helping you gain clients. So stop it. Not to mention purchasing followers is a waste of money.
I know this all may seem like alot of work and it is but if you're trying to succeed in your industry you must grow your reach and these tips will help you do that. Let me know in the comments below what tip helped you the most or if you have any to add :) Connect with me on Instagram HERE
Lance is a well known published Portland based Portrait photographer.